Privacy Policy
Effective Date: August 19, 2026
Kidwell Insurance Agency LLC ("Kidwell Insurance Agency," "Kidwell," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information through our website, https://kidwellinsurance.com, and through our other interactions with consumers, including telephone calls, text messages, email, online forms, appointments, referrals, lead sources, social media, and in-person or other communications.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
This Privacy Policy is intended to provide information regarding our privacy practices under applicable federal and California privacy laws. It is not intended to create contractual rights or obligations beyond those required by applicable law.
1. About Kidwell Insurance Agency
Kidwell Insurance Agency LLC is a California insurance agency that helps consumers evaluate and obtain insurance products and services, including Medicare-related insurance, health insurance, life insurance, and supplemental insurance products.
Kidwell Insurance Agency LLC
222 Cochrane Plz #93
Morgan Hill, CA 95037
United States
Privacy Contact:
hello@kidwellinsurance.com
Website:
https://kidwellinsurance.com
Kidwell is an independent insurance agency. We may represent multiple insurance companies and may receive compensation from insurance companies when consumers purchase insurance products through us. The availability of insurance products and plans varies by location and eligibility.
2. Personal Information We Collect
Depending on how you interact with us, we may collect different categories of personal information.
Information you provide directly
This may include:
First and last name
Email address
Telephone or mobile telephone number
ZIP code
County
Mailing or residential address
Date of birth
Medicare eligibility information
Current insurance coverage
Insurance plan information
Insurance preferences
Information about the types of insurance products you are interested in
Information you provide when requesting an insurance quote or consultation
Information provided during an application or enrollment process
Information contained in communications with our agents
Any other information you voluntarily provide to us
If you voluntarily provide health-related, prescription, medical, or other sensitive information in connection with an insurance inquiry or application, we may collect and use that information as necessary to respond to your request and provide insurance services, subject to applicable law.
We encourage you not to submit Social Security numbers, Medicare Beneficiary Identifiers, financial account information, or other highly sensitive information through ordinary website contact forms unless specifically requested through a secure process.
Information collected automatically
When you visit our website, we and our service providers may automatically collect information about your device and use of our website, including:
Internet Protocol (IP) address
Browser type
Device type
Operating system
Pages visited
Referring and exit pages
Date and time of visits
General geographic information derived from IP address
Website interactions
Information about advertisements or links you interact with
Cookies and similar technologies
Other online identifiers or technical information
This information may be used for website functionality, analytics, security, advertising, and improving our website and services.
3. How We Collect Personal Information
We may collect personal information from several sources, including:
Directly from you
You may provide information when you:
Complete a contact form
Request an insurance quote
Request a Medicare consultation
Request a Turning 65 consultation
Schedule an appointment
Contact us by telephone
Send us an email
Send or receive an SMS/text message
Communicate with one of our agents
Complete an insurance application
Communicate with us in person
Contact us through social media
From third-party lead sources and referral partners
We may receive consumer information from third-party lead-generation companies, referral sources, marketing partners, insurance organizations, or other sources.
For example, Kidwell may receive leads from LeadStar or other lead sources.
When we receive information from a third party for Medicare marketing or enrollment purposes, we seek to use that information only when the applicable consent and other legal requirements have been satisfied.
Medicare beneficiary information may be subject to additional federal requirements governing its collection, use, disclosure, and sharing.
Automatically through our website
We may collect information through cookies, analytics tools, advertising technologies, server logs, pixels, and similar technologies.
4. How We Use Personal Information
We may use personal information for the following purposes:
Responding to inquiries
Contacting consumers who request information
Providing insurance information and services
Providing insurance quotes
Comparing available insurance options
Assisting with Medicare-related questions
Assisting consumers approaching Medicare eligibility
Assisting with Medicare Advantage, Medicare Supplement, and Prescription Drug Plan inquiries
Assisting with health insurance inquiries
Assisting with life and supplemental insurance inquiries
Scheduling appointments
Confirming and reminding consumers about appointments
Communicating with consumers by telephone, email, and SMS/text message
Following up on inquiries and requests
Processing insurance applications and enrollments
Communicating with insurance carriers and other authorized parties as necessary to provide requested services
Providing customer service
Maintaining business records
Detecting and preventing fraud, abuse, and security incidents
Protecting our website and systems
Performing analytics
Understanding how visitors use our website
Improving our website and services
Measuring advertising performance
Delivering or measuring online advertising
Complying with legal and regulatory requirements
Responding to governmental or regulatory requests
Enforcing our agreements and policies
Exercising or defending legal rights
Performing other purposes disclosed to you at or before the time your information is collected or as otherwise permitted by law
We will not use personal information for materially different purposes that are incompatible with the purposes disclosed at the time of collection without providing additional notice when required by law.
5. Medicare Information and Marketing
Kidwell provides Medicare-related insurance services and may receive information from consumers who are interested in Medicare Advantage, Medicare Supplement, Prescription Drug Plans, or other Medicare-related products.
We may use information provided by consumers to:
Respond to Medicare inquiries;
Discuss Medicare coverage options;
Schedule appointments;
Provide educational information;
Discuss insurance products for which the consumer may be eligible;
Assist with applications or enrollment when requested; and
Communicate regarding a consumer's request or existing relationship with Kidwell.
Kidwell does not sell consumer information or Medicare lead information.
Where applicable, Medicare beneficiary information received from a third-party marketing organization, lead generator, referral source, or other third party will be used and disclosed consistent with applicable Medicare requirements.
When Medicare rules require prior express written consent before beneficiary information may be shared with another third-party marketing organization (TPMO), Kidwell will seek to comply with those requirements.
Consent provided to one business or TPMO does not automatically constitute consent for an unrelated business or TPMO to market to the consumer.
CMS has established requirements governing the sharing of personal beneficiary data between TPMOs, including one-to-one consent requirements in applicable circumstances.
6. Telephone Calls and Call Recording
Kidwell may communicate with consumers by telephone.
Calls may be recorded or monitored for purposes that may include:
Quality assurance;
Training;
Customer service;
Documentation;
Compliance;
Fraud prevention;
Dispute resolution; and
Business recordkeeping.
Where required by applicable law, Kidwell will provide appropriate notice and/or obtain consent before recording a telephone call.
Consumers who do not wish to participate in a recorded call may request an alternative communication method where reasonably available.
7. SMS and Text Messaging
If you provide your mobile telephone number, we may use text messaging to communicate with you regarding your inquiries, appointments, insurance services, customer-service matters, and other communications for which you have provided appropriate consent.
SMS consent
By providing your telephone number, you consent to receive text messages from Kidwell Insurance Agency for the purposes described in the applicable consent disclosure.
Message frequency may vary. Message and data rates may apply.
You may opt out of SMS messages at any time by replying STOP.
You may reply HELP for assistance.
You may also contact us at:
SMS consent is not a condition of purchasing an insurance product or service.
Your consent to receive SMS messages from Kidwell is specific to Kidwell Insurance Agency and does not constitute consent for unrelated companies, agents, agencies, carriers, or other third parties to send you marketing text messages.
Mobile information privacy
Kidwell does not sell mobile telephone numbers or SMS opt-in information. We do not share mobile telephone numbers or SMS consent information with third parties or affiliates for their own marketing or promotional purposes.
SMS consent will not be transferred or sold to third parties for their own marketing purposes.
Information may be disclosed to service providers that perform services on our behalf, such as telecommunications, SMS delivery, customer relationship management, technology, security, and other business services, subject to applicable contractual and legal requirements.
8. Email and Other Marketing Communications
Kidwell may communicate with consumers through email, telephone, SMS/text messages, direct mail, social media, and online advertising.
Marketing communications will be provided in accordance with applicable law and any consent requirements that apply to the particular communication.
You may unsubscribe from marketing emails by following the unsubscribe instructions contained in the applicable email.
You may opt out of SMS messages by replying STOP.
Opting out of marketing communications does not necessarily prevent us from sending non-marketing communications that are necessary to provide services you have requested, process transactions, respond to inquiries, or comply with legal requirements.
9. Information We Share With Other Parties
Kidwell does not sell consumer information.
We may disclose personal information to categories of recipients that are reasonably necessary to provide our services or operate our business, including:
Insurance companies and carriers;
Medicare Advantage organizations;
Medicare Prescription Drug Plan sponsors;
Medicare Supplement insurers;
Health insurance carriers;
Life insurance carriers;
Dental and vision insurers;
Insurance organizations;
Field marketing organizations (FMOs) and independent marketing organizations (IMOs);
Customer relationship management providers;
Agency management platforms;
Telephone and SMS providers;
Email service providers;
Website hosting and website technology providers;
Appointment scheduling providers;
Analytics providers;
Advertising and marketing technology providers;
Lead-generation companies and referral sources;
Information technology and cybersecurity providers;
Professional advisors;
Legal and accounting professionals;
Governmental authorities and regulators;
Law enforcement when legally required or permitted; and
Other parties when you direct us to share your information or when disclosure is otherwise permitted or required by law.
We require service providers that process personal information on our behalf to use that information for authorized business purposes and subject to applicable contractual, legal, and regulatory requirements.
10. Advertising and Analytics
We may use third-party services to understand website traffic, measure advertising effectiveness, and provide or improve online advertising.
These services may include:
Google Analytics
Google Ads
Meta/Facebook advertising technologies
Other analytics, advertising, or tracking technologies that we may adopt in the future
These technologies may collect information such as IP address, browser information, device information, pages visited, interactions with advertisements, and online identifiers.
Depending on how these technologies operate and applicable law, certain disclosures of online identifiers or browsing information for advertising purposes may constitute "sharing" of personal information under California privacy law even when no money is exchanged.
Where applicable, consumers may have the right to opt out of certain forms of targeted advertising or sharing.
11. Cookies and Similar Technologies
Our website may use cookies and similar technologies.
Cookies may be used for purposes including:
Website functionality;
Security;
Remembering preferences;
Analytics;
Measuring website performance;
Advertising;
Measuring advertising effectiveness; and
Understanding how visitors interact with our website.
You may be able to control or disable certain cookies through your browser settings.
Disabling certain cookies may affect website functionality.
Where required by applicable law, we will provide additional cookie or tracking disclosures and opt-out mechanisms.
12. Third-Party Websites and Services
Our website may contain links to websites, applications, services, or resources operated by third parties.
These may include insurance carriers, government websites, social media platforms, scheduling services, advertising platforms, or other resources.
We are not responsible for the privacy practices, security, or content of third-party websites.
We encourage you to review the privacy policies of third-party websites before providing them with personal information.
13. Service Providers and Technology Platforms
Kidwell uses third-party technology and service providers to operate its business and website.
These may include, among others:
Squarespace
Google Analytics
Google Ads
Google Search Console
Meta/Facebook
Zoom
Google Workspace
AgencyBloc
Lead-generation and referral platforms, including LeadStar
Other technology, telecommunications, scheduling, CRM, analytics, security, and business service providers
The specific providers used by Kidwell may change over time.
We may provide personal information to these providers when reasonably necessary for them to perform services on our behalf.
14. California Privacy Rights
California law provides certain consumers with privacy rights, subject to applicable exceptions and limitations.
Depending on whether and how the applicable law applies to Kidwell and the particular information involved, California consumers may have rights that include:
Right to Know
You may have the right to request information about the personal information we collect, use, disclose, or share, including categories of personal information and information about the purposes for which it is used.
Right to Delete
You may have the right to request deletion of personal information that we maintain about you, subject to legal exceptions.
We may retain certain information when necessary to comply with legal, regulatory, contractual, security, fraud-prevention, recordkeeping, or other lawful requirements.
Right to Correct
You may have the right to request correction of inaccurate personal information that we maintain about you.
Right to Opt Out of Sale or Sharing
Kidwell does not sell personal information for monetary consideration.
However, certain uses of online identifiers and personal information by advertising technologies may constitute "sharing" under California law.
Where applicable, you may have the right to opt out of such sharing or certain targeted advertising.
Right to Limit Use of Sensitive Personal Information
California law provides certain rights concerning sensitive personal information. Where applicable, you may have the right to limit certain uses and disclosures of sensitive personal information.
Right to Non-Discrimination
Kidwell will not unlawfully discriminate against a consumer for exercising applicable privacy rights.
15. How to Submit a Privacy Request
To submit a privacy request, contact us at:
Please identify the nature of your request and provide sufficient information for us to understand and process it.
For certain requests, we may need to verify your identity before completing the request. The information requested for verification may depend on the nature and sensitivity of the request.
We may deny or limit a request when permitted or required by applicable law.
If you use an authorized agent to submit a privacy request on your behalf, we may require appropriate documentation demonstrating the agent's authority to act on your behalf.
16. Do Not Sell or Share My Personal Information
Kidwell does not sell personal information for monetary consideration.
Where applicable California law treats certain advertising or analytics activities as "sharing" personal information, you may request to opt out of such sharing or targeted advertising.
Kidwell will not sell or share your mobile telephone number or SMS opt-in/consent information with third parties or affiliates for their own marketing or promotional purposes.
If you use a browser or device-based opt-out preference signal recognized by applicable California law, we will process it as required by law.
17. Medicare Lead and Referral Information
If you contact Kidwell through a third-party website, lead-generation service, referral source, carrier, FMO/IMO, or other organization, that organization may have separately collected your personal information under its own privacy policy.
Kidwell may receive information about you from such sources when the source is authorized to provide the information.
Where applicable, we may use the information to respond to your request, provide insurance information, schedule a consultation, or otherwise provide requested services.
Kidwell does not purchase or receive a consumer's information with the intent to resell that information to another agent or agency.
We do not sell Medicare leads or consumer information.
Where Medicare rules require specific consent before personal beneficiary information may be shared with another TPMO, Kidwell will follow the applicable requirements.
18. Information Security
Kidwell uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.
However, no method of transmitting information over the Internet or storing electronic information is completely secure.
Accordingly, we cannot guarantee absolute security.
Consumers should avoid submitting highly sensitive information through ordinary email or unsecured website forms unless specifically instructed to do so through an appropriate secure process.
19. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:
Provide requested services;
Maintain business and insurance records;
Comply with legal and regulatory obligations;
Resolve disputes;
Establish or defend legal claims;
Prevent fraud;
Maintain appropriate accounting and business records;
Maintain evidence of consent and communications; and
Enforce agreements and policies.
Retention periods vary depending on the type of information, the purpose for which it was collected, and applicable legal and regulatory requirements.
When information is no longer reasonably necessary for a legitimate business or legal purpose, we may delete, anonymize, or securely dispose of it.
20. Children's Privacy
Our website and services are not directed toward children under 13.
Kidwell does not knowingly collect personal information from children under 13 through the website.
If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete the information.
21. Do Not Track
Some web browsers may transmit "Do Not Track" signals.
Because there is not a universally accepted standard for responding to all Do Not Track signals, our website may not respond to such signals except where required by applicable law.
Where applicable law recognizes an opt-out preference signal, Kidwell will process the signal as required.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or services.
When we update this Privacy Policy, we will revise the Effective Date at the top of the policy.
We encourage you to periodically review this Privacy Policy to remain informed about how we handle personal information.
23. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or Kidwell's privacy practices, contact us at:
Kidwell Insurance Agency LLC
222 Cochrane Plz #93
Morgan Hill, CA 95037
United States
Email:hello@kidwellinsurance.com
Website:https://kidwellinsurance.com
24. Important Insurance and Medicare Information
Kidwell Insurance Agency LLC is an independent insurance agency.
We may represent multiple insurance companies and may receive compensation from insurance companies when consumers purchase insurance products through us.
We do not represent every insurance company or offer every insurance plan available in your area. The availability of products and plans depends on your location, eligibility, and other factors.
For Medicare Advantage and Medicare Prescription Drug Plans, plan availability, benefits, premiums, networks, formularies, and costs vary by plan and service area.
For complete information regarding a particular Medicare plan, consumers should review the applicable plan materials and contact Medicare or the applicable plan sponsor.
Kidwell Insurance Agency LLC is not affiliated with or endorsed by the U.S. government or the federal Medicare program.
Last Updated: August 19, 2026